0 But what are their exact meanings and differences? In this article, we will examine the contrast between strategy vs tactics, and its importance.
What is Strategy vs Tactics?
Strategy is strategy. Means the overarching plan or set of goals. Changing strategy is like trying to turn an aircraft carrier around. It can be done but it takes a lot of time.
Tactics are tactics. Defined as specific actions or steps you take to accomplish your strategy.
Strategy vs tactics in SEO
In early 2019, Stoney G deGeyter’s company approached a digital marketing agency.
One of the first things Stoney G deGeyter’s team noticed about their new home was that his new colleagues were using the word “strategy” differently than he had been.
That got Stoney G deGeyter thinking about how we use the term and whether the SEO community at large uses it correctly.
If you learn the basic difference between strategy vs tactics, Stoney G deGeyter will say:
- Strategy focuses on why .
- Tactics on how .
And then Stoney G deGeyter asked his new teammates for their thoughts and got some great answers:
- “Strategy is made up of many tactics.” – Patrick Willoughby
- “Strategy is the plan… and tactics are the specific actions you take to execute the strategy.” – Claudia Miller
- “Strategy is the plan and tactics are the actionable items to execute that plan.” – Megan Mars
- “Strategy without tactics is the slowest way to victory. Only tactics without strategy are messed up before they fail.” – The Art of War
Think of strategies vs tactics like trying to bring traffic (the people you’re interacting with, wanting to reach) to your site instead of bringing in targeted traffic.
A tactic can bring in traffic, but a tactic created from a strategy will drive targeted traffic.
Strategy comes before and after tactics
However, upon digging deeper into this idea, Stoney G deGeyter realized that there is not always a clear distinction between strategy vs tactics.
Stoney G deGeyter gives an example:
When he started working at the new company, he realized that they viewed SEO, social media, usability, and PPC as a digital marketing tactic to support the overall strategy.
On the other hand, his team treats each of those “Tactics” as individual strategies that need to be complemented. Who’s right?
Depending on how you look at it, digital marketing is just one tactic to a larger business growth strategy.
In that tactic, there are many choices. This means you need a new strategy to determine which options work best to help your business achieve its goals through digital marketing tactics.
Beyond that strategy, SEO can be a new tactic.
But SEO requires a strategy of its own. Because doing SEO without any reason to achieve your goals will not bring the results you want.
Optimized title tags , optimized navigation and deploying schemas are SEO tactics solid, but they can also be strategies fail if they do not support a strategy of not giving reasons Why are those tactics used?
Strategy begets tactics or strategy
Let’s say a website has a goal of increasing sales by 10% in the next 12 months. The first step is to develop a strategy to achieve that goal. That could include the following tactics:
- Organic optimization.
- Paid advertising .
- Website UX optimization .
- Social media marketing .
But that’s not the complete strategy. You have to look at each tactic and ask how you will use it to achieve your goals.
For example, organic optimization tactics require its own strategy, which may include the following additional tactics:
- Website architecture improvements.
- On-page optimization.
- Local optimization.
- Link building .
From here, we need to look at the strategy for each of these tactics and see if another strategy might be needed.
Perform on-page optimization. What does doing that look like? Here are the tactics for on-site optimization:
- The URL .
- Breadcrumbs .
And again, some of these tactics also require a strategy of their own:
- What format will your title and description be in?
- Will there be an established structure for URLs and breadcrumbs? What is it?
- Is there a specific distance of the pages from the homepage?
- How will calls to action be integrated?
If you don’t develop a strategy for each tactic, you may find yourself “optimizing” without any kind of uniformity.
That might work well for one page, but it won’t help you achieve your broader goal. Or, in more conventional terms: tactics without a strategy may win a battle, but they won’t win the war. Without a strategy, you have nothing to measure your success with.
Strategy always comes first
If you now ask what is the difference between strategy vs tactics? Stoney G deGeyter would say that strategy is the accumulation of evolving tactics. Used to achieve the stated goal for the best possible ROI.
That strategy should always drive the tactics (as well as the strategies for those tactics).
You can choose to implement tactics without starting with a solid strategy, but you will never get the results you want.
The above article hopes to answer some of your questions in the process of learning about strategy vs tactics. If you want more information you can see more at the blog of Top On Seek