SEO technology and how there affects

In this article I will share with you seven emerging SEO technologies in the SEO industry and how they will affect your business. Finally, it will help you apply them in your business to bring the best results.

SEO technology and quick application

Natural Language Processing (NLP) in SEO technology

In December 2019, Google officially released two-way encoder representations from Transformers (BERT).

With NPL in SEO technology, Google can understand a word in a sentence depending on the context.

Natural Language Processing in SEO technology
Natural Language Processing in SEO technology

Google no longer relies on specific words or phrases users are searching for to give them the right answer. Furthermore, they are looking at the results after each search.

As you can see, There is a search for someone who wants to travel to USA from Brazil need a visa. While Google figured out what these questions meant in the past, for Bert, the algorithm understood the context behind each search and provided the right information the user was looking for.

How to use NLP in SEO process

For NLP, information content is more important than ever. However, optimizing for Bert is not something you can do like SEO technology.

Instead, you should focus on creating high-quality content that answers the exact search query. When you do, you are sure to rank well.

Moz’s article shows you how to write great pieces of content for search engines on social media.

Table of contents

Natural Language Generation (NLG) for concise content

With NLG, SEO technology can create phrases and sentences that make sense like natural language, but use in technology.

While there are many NLG use cases it is better to write short content like title, product description, memo, etc.

How to use NLG in SEO technology

There are many use cases for NLG in SEO technology like copy. ai, you can create landing page text, facebook main text, blog intro , email object flow, meta tag description, etc.

Here are examples of some lists I created for the topic “quality blog content” using this tool:

NLG in SEO tool
NLG in SEO tool

TF*IDF in SEO technology

TF*IDF in SEO tool stands for “Term Frequency times Inverse Document Frequency”. Means measuring how you use a term on a particular page. It will compare with a set of pages for that particular keyword.
While TF*IDF is a measure of keyword density, it measures the importance of a keyword phrase by comparing it with the frequency of keywords in a large set of documents.

Google use TF*IDF in its algorithm, it is  good practice to incorporate it into your page SEO strategy.

Before applying TF*IDF , you need to create a piece of content that targets specific keywords. Once done, feed the content into the TF*IDF tool. Some of the recommended options are Text Tools, Seo powersuite, Ryte, and Surfer SEO.

How to use TF*IDF in SEO process

With technology and some keyword information, the TF*IDF tool often makes suggestions for certain terms you add or remove from your page. Using SEO technology, you can optimize the page based on recommendations to meet the TF*IDF score for these keywords.

That way you have specific search terms related to the keyword you are writing about but not the current content.

When you add relevant phrases or words to your content, your page will be better in the SERPS .

GPT-3 for automated content creation

In September 2020, The Guardian published the story of its website written by a robot. Since then, the number of transformers trained from Generative Pre-trained Transformer Number 3 (GPT-3) has become a hot topic of the SEO industry.

When you give the GPT-3 API literal, it tries to predict exactly what is to come, based on information it reads on the internet.

How to use GPT 3 for automated content

Writing Emails: As SEO, you have the ability to write Emails is a great skill. GPT-3 will make it easy for businesses to work with. You just need to provide key points Email and it will automatically write to you.

Write a draft: With GPT-3 you can create a first draft of your content and then edit it to match your brand. This saves you more time and is more efficient.

SEO A/B testing

Most SEO focuses on A/B user testing and little SEO A/B testing. Whereas user testing involves randomly assigning visitors to your website with different versions. Ultimately the decision on use is based on effectiveness.

During SEO A/B testing the users are Googlebots and not the end users, they are often shown the same version of the page.

When you implement SEO/AB testing, you will only show the user or Google version of the page, and not multiple pages.

SEO testing in SEO technology
SEO A/B testing in SEO technology

How to use SEO/AB testing

There are many ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re a beginner, a few things you should check out include:

Tile tags

Meta description

H1

If you are an intermediate/advanced SEO, you can try other things like:

AMP pages

Internal anchor texts

Schema markup

New content

How to optimize content on the page

Instead spend a lot of time creating content and researching the information you want to include in the content. You can use SEO technology such as AI and Content Harmony.

With AI tools, you can shorten the time spent on research content. You want to write about “Fastest way to lose weight”, you just need to put keywords into the tool.

It then automatically checks the top pages in the SERPS, providing you with useful information. You can use it for content creation.

This includes top keyword results, statistics, and data you can add to your content, questions your target audience asks in Quora, Reddit, and Google’s People Also Ask.

With the Content Harmony tool, you can automatically create that content for short-term search intents.

You just need to start with the keyword and put it in the software. It then analyzes the SERPS used from different data and you simply summarize the content.

Content elements are not present in the text.

Content elements that are not in the text become more prominent in the SEO tool. Because it helps customers have a better experience on your website.

March 2021, non-text content elements have a big impact on SEO.

Non-text content elements include:

Image

Graphics

Graph

Chart

Videos

Animation

Audio clips

Slideshow

Load files as PDF

How to use non-text content elements for SEO technology

Canva: This tool helps you create quality images for your pages.

Venngage : You should use this tool if you want to create graphics to attract readers.

Invideo: helps you create content and edit online videos in minutes.

Animaker: If you are not a designer and want an animated video, this tool is very useful for you.

With the above tools, your website will become more attractive and stand out to customers. They will spend more time researching your website and the bounce rate will drop drastically.

Conclude

It can be seen that the future of SEO technology industry is developing very strongly and playing an important role. If you want to use good SEO technology pay attention to emerging technologies. And apply them to business development. To have more SEO technologies added to the list. Please leave a comment for the article.

 

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