If you have mastered the basic concepts of website SEO and the importance of SEO, you can skip this article to refer to SEO ways. here.
If you are a learner, this article will give you the basics of SEO. After reading this SEO article, you will understand:
- Definition of SEO?
- Importance of SEO
- How SEO works
- Nine important notes for beginners to learn SEO
Right now you start learning the 1st information about SEO, if you have any question please leave a comment so we can help you answer.
What is SEO?
SEO is Search Engine Optimization which is a process of improving the ranking of a website on google and other search engines to help users find a website more easily on the search results. search results.
In the search results table, SEO stands below the position of Adwords ads (currently the Adword results will have the word “Ad” appearing on the ad form). SEO results are obtained after a process of optimizing efforts and achieving popular rankings that are often called from TOP 1 to TOP 10 (No. 1 to No. 10 position on 1 page)
What is the importance of SEO?
Nowadays, the internet has become a place to store all the necessary information of users. The Internet thrives and causes user behavior to change as well, from the traditional buying behavior in the past to more consumers buying on the internet.
SEO helps increase the number of potential customers
In the process of purchasing or searching for information related to products/services, consumers will certainly perform search queries on search engines. Now if your website does not appear on the SERP, then you have certainly lost a large number of potential customers.
SEO helps increase brand awareness
In a traditional business, you need to have a store in a good location with lots of traffic from which you will have more potential customers. In online business with search engines, too, every day users have thousands of search queries showing interest in the industry, product or service you are providing. If you don’t appear on the search rankings, it’s like you don’t have a good position in the traditional business.
You appear on search rankings so more users can see you when they need it. From there, it will create brand experiences in the minds of users, well optimized this will surely give you the opportunity to become a beloved brand on the internet.
SEO helps optimize the cost of reaching customers
Compared to other methods of reaching customers, SEO really saves you costs. Successful SEO implementation will get you thousands of hits every day.
Assuming there are 1000 visitors per day you can sell 50 products per day, with Adwords advertising you will lose money for each visit, with other types of display advertising you also lose convenience for each visit. that visit, but with SEO you don’t have any additional advertising costs. It’s great isn’t it?
SEO helps you understand your customers better
The most important job in the optimization process is to provide really useful information to the target customer. And to be able to do this well, you need to do very detailed research on the behavior and desires of your target customers so that you can create high-quality content that satisfies customers. This research process will definitely help you understand your customers better.
How does SEO work?
Doing SEO means the activities of optimizing your website for the search engine you want to rank for, for example: Google, Yahoo, Bing or Yandex, Baidu, Yahoo…
Each search engine has different algorithms to help determine the best search results for users.
1. Optimize Google’s crawlability
The most important step is to optimize the website for help Googlebot data can be collected easily.
Think of it like this: Suppose you go to a class at Viet Moz Academy, however the building guard didn’t let you into the class so surely you won’t be able to gain knowledge. And similarly if your website blocks Google’s crawling process, surely Google can’t rank your website, right?
It’s still a bit confusing, isn’t it? I will list some technical criteria so that you can understand more simply. To optimize the data collection process, you need to pay attention to the following information:
- Server, the server where hosting is located
- File Robots.txt
- HTTP status code
- Robot meta tags
- HTML code of web content
If you can’t optimize yourself, get help from a programmer or contact the person who created your website directly. Just a few small steps but will make your website more Googlebot friendly
2: Keyword Research
Keyword researchis the most important job of the SEO campaign. The process of keyword research affects the investment budget of the whole project as well as strongly impacts the SEO strategy.
The most important job of the keyword research process is to find the set of keywords that need to be optimized and support the process of building a content strategy. If done incorrectly, it will consume a lot of resources of the business without bringing any real value.
At the present time when researching keywords, you need to pay attention to information related to:
- Search intent (Search intent)
- Latent semantic indexing (LSI keyword)
- Long tail keywords
Researching and choosing SEO keywords is not easy, I advise you to take the time and seriousness to search and build a set of keywords. Also you may need help from professionals to complete this process.
3: Optimizing website structure:
Simply put, optimizing website structure is how you organize your website content. A website usually consists of content on a variety of topics presented on posts and pages.
Site structure is concerned with how this content is grouped, linked, and presented to the reader. If you have a good site structure, it will be easier for users to find and Google can also index your URL better.
At VietMoz I usually classify the following types related to web structure (excluding the homepage):
- Articles Category
- Product portfolio
- Independent Articles (Page)
- News Articles (Post)
- Product article (Detail or Product)
Example of website structure
4: Build SEO-standard content:
One of the hardest jobs in the SEO process is writing articles, it’s not easy to build a valuable website because you need a lot of work to create quality articles.
One of the techniques that can assist you in the process of writing standard SEO articles is SEO writing. In addition, you can refer to other topics related to how to create content at blog content by VietMoz.
5: Onpage optimization
Onpage SEO It is a very important job of the website SEO process. Onpage optimization SEO can simply be understood that all the things you optimize on the page are called onpage optimization.
Your website’s ranking is partly determined by on-page optimization factors. Onpage SEO factors include technical factors (e.g. the quality of your website code and speed) and content-related aspects, like the quality of the content on your site.
On-page optimization is also a job that I do monthly, in the past, I did it weekly when I first started SEO
6: Off-page optimization
All the optimization outside of your website is called Off-page SEO. These jobs can include link building ( link building ) or social optimization ( social ) and building brand reputation ( brand reputation or mention ).
Offpage SEO is also one of the time-consuming techniques by the process of searching and building systems to generate promotional signals for your website. This job is quite sensitive because if you do not follow Google’s regulations, it will most likely cause your website to be penalized for scheming link violate webmaster guidelines by Google.
Currently in USA and UK, because forums and blogs are less and less, the process of optimizing Offpage SEO also becomes more difficult for newcomers. As for experienced people, they may already have their own systems, so they have a better ability to develop and maintain rankings than newcomers.
In case you do not have enough resources for offpage SEO by backlink then you should focus on optimizing social networks. The power of social networks, if fully exploited, will make it easier for your website to rank up.
7: Analyze and measure SEO effectiveness:
After an optimal time, your website will receive more signals (Onpage and Offpage signals). At this point you need to use tools to be able to analyze and measure the effectiveness of the past SEO process.
There are many SEO tools that can help you do this, but I recommend the two most important tools: Google Analytics and Google Analytics. Search Console
Google Analytics will help you understand the behavior of users when accessing your website. In addition, Google Analytics helps you to know important data information such as:
- Number of visitors
- Audience demographics
- Time on site by user per post (Time on-site)
- Number of pages per session (Page View)
- and many more stats
Search Console is the favorite tool of SEO people, formerly Search Console was called Google Webmaster Tools. This tool helps you analyze the performance of your website, helping website owners detect and fix web errors such as duplicates. title tag, duplicate description. In addition, Search Console also helps you to know the source of links pointing to your website and many other great things.
I will share with you about this Analytics tool in another in-depth article, please follow on vietmoz.edu.vn or follow Facebook Nam Le mine.
8: Optimize for mobile devices
According to internet usage statistics In USA and UK, more than 61 million people use smartphones to access the internet. This number is really huge and if you are the owner of a website, you certainly cannot help but spend time optimizing your website to be more mobile-friendly.
In addition, with Google now prioritizing indexing on mobile devices, the process of optimizing websites to be more mobile-friendly has become one of the very important criteria.
There are many ways to make your website more mobile-friendly:
- Use the same link but create a website interface on your own computer and on your own phone.
- Use 2 different paths for desktop and mobile interfaces.
- Using the same link and interface on the computer is able to scale when entering other mobile devices ( Responsive )
Usually technology responsive is chosen by the majority of webmasters to optimize their website to be more mobile-friendly because of the flexibility of this technology as well as the technology that is really compatible with almost all mobile devices.
In addition, you can also pay attention to technology AMP (Accelerated Mobile Pages) allows optimizing the overall performance of the website. AMP is also a technology recommended by Google for webmasters to apply to their websites.
Simply put, if your website uses AMP technology, then if users use mobile phones to search and see your website. Then the loading speed of your page will be extremely fast, creating an extremely great experience for customers when accessing your website.
9: Optimizing User Experience
October 26, 2015 Google uses RankBrain SEO methods to rank search rankings have had certain changes, and especially since then, optimizing the user experience signal has become an important ranking signal of the process of bringing the website to the TOP.
As RankBrain becomes part of the ranking algorithm, RankBrain uses machine learning to identify results that actually match a user’s search query.
To optimize the user experience, VietMoz Academy recommends that you pay attention to optimal:
- Dwell time (time spent on the page by the user in each session)
- The intent of the user search ( Search intent )
- CTR (click- through rate)
- Bounce rate ( Bounce rate )
Popular types of SEO
In these The world’s most popular search engine, in addition to the type of SEO article you may be interested in the new types of SEO optimization that have grown strongly in recent times:
- Map SEO (Local Search Optimization)
- Image SEO (Image Optimization)
- Video SEO (Video Optimization)
- Voice search (Optimize voice search)
In USA, in addition to the above notes about SEO optimization… the USA and UK market also has some more terms to talk about other SEO models such as overall SEO, keyword SEO, SEO APP.
What is overall SEO?
This is the concept of optimizing full-page SEO for the purpose of increasing the awareness of the whole website. Focus on the goal of pushing TOP most of the timekey word related to the product or service that a business is providing as well as focusing on SEO keywords that potential customers of the business are interested in.
What is keyword SEO?
Keyword SEO is a concept in USA and UK is used to talk about companies that only focus on SEO for main keywords (usually popular sales keywords). SEO contracts of this type usually have a moderate number of keywords and focus on short keywords. The opposite of the overall SEO model is to focus SEO on long-tail keywords.
What is SEO APP?
SEO APP is an SEO model of applications to the TOP of Google so that users can find and install them right on the search results. In addition, SEO APP is also known for its SEO optimization model on platforms such as Appstore , CHplay .
Who needs SEO?
Anyone who wants to reach customers through search engines needs SEO. Whoever you are, as long as you have a website that shares useful articles, or you have a website with a lot of impressive photos and videos, or you own a business location and you want a lot of people. If you know yourself better through search engines, SEO is the job you need to do right away.
The people who use SEO most often are:
- Business owners who want to grow their business through search engines.
- Managers and sales staff who are looking to increase sales
- Those who directly manage the website are day and night wanting to promote their website to more people
Tools to support SEO
There are many software tools that support the SEO process, in this article I would like to introduce to you some popular tools, from here you can develop and learn more other supporting software.
Free SEO support tool
- Application SEO quake and web developer
- Google’s Search Console and Analytics
Tools to support keyword research
As you know keyword research is extremely important, you should try to use keyword research tools to support the process of building a set of SEO keywords for your website. Some of the keyword research tools I use often include:
- Google keyword planner
Website Analytics Tool (Audit Website)
Website analysis helps you identify the pros and cons of your competitors’ websites as well as your own. From there, it helps you build an action plan when doing SEO. I often use some of the following tools to analyze websites:
- Screaming Frog
- Website Auditor
Backlink Analysis Tool
I used to share the Best backlink analysis tool that I often use, lately I mainly use the following tools:
- Open site explorer
Keyword Rank Checker Tool
This is the first tool that I invest in in my SEO career, because I find this tool extremely necessary. This tool helps me reduce the time I have to check keyword rankings, in addition, some tools can alert me when keyword rankings change.
- Rank Tracker (in SEO Power suite’s toolkit)
Online SEO support platform
This category needs a fixed monthly budget, suitable for SEO companies with good resources or for SEO PROs.
The tools to support SEO are many, if possible, experience all the tools to be able to choose your companions on the journey of learning and doing SEO.
Is SEO considered a profession?
The SEO industry has thrived in USA and UK since 2009 but it was not until 2014 that SEO was considered a profession. In 2014, Vnexpress newspaper interviewed me and some other experts in USA and UK and officially reported: “SEO profession is respected because online business is flourishing“.
Since then, SEO has been recognized as a profession in USA and UK, currently if you do a Google search for the keyword seo recruitment, you will see up to 12 million related results returned. With such information, it is enough to see that businesses are interested in and need very strong SEO human resources.
Grasping the trend, in 2013, I built VietMoz Academy and after nearly 8 years VietMoz has become a prestigious training center in USA and UK. Every month VietMoz still offers SEO courses. If you are interested in the program SEO training of VietMoz, please call me at: 0983803333 I will answer your questions.
Who is an SEO expert?
SEO Expertis someone hired to do search engine optimization for your website. Some of them can work at major online marketing companies while other SEO professionals want to work independently.
Before you hire an SEO expert, you need to have a basic knowledge of how search engines work, as well as the relevant technical terms, to be able to interact and make the right inquiries. for SEO professionals.
Anyone can give you advice on how to optimize your website, but in order for your website to both have compelling content and appear at the top of the search results pages, you should definitely connect with experts. join SEO to receive the necessary support.
Through this, you and I have learned the basic concepts of SEO, hopefully this article will help you have important keys in attracting users to your website.
But if you feel this is a difficult and complex, challenging task, please leave a comment or contact me. Glad to be with you on the journey to learn about SEO.