The trends which you are using for your digital marketing strategy may be outdated. Have you update the latest digital marketing trends 2021? Read the article below to not miss the opportunity o reach your customers.
The explosion of Covid-19 since 2020 has confirmed the importance of the foundation Social & digital transformation has become a concern for all types of businesses. As the global pandemic is still accelerating year by year, Similarly consumer needs and behavior are gradually changing dramatically. The following content will help you keep up to date with the latest digital marketing trends 2021 also consider what you should prepare & allocate your budget to in the upcoming quarters to stay ahead of your competitors.
TOP 10 latest digital marketing trends 2021 you need to know
1. Changes in consumer shopping behavior
McKinsey & Company (an American long-standing global management consulting company) has stated that the pandemic has helped accelerate the development of e-commerce in 10 years in just 3 months.
According to the latest report from the IBM Institute of International Business, moving to flexible business model is a top priority for 52% of retail businesses. Mobile deployment payments accounts for 47%, & creation of more online sales platforms accounts for 45%. Instead of waiting for things to return to normal, pre-pandemic plans must be rapidly re-evaluate and reoriented. Put it all on the table – progress, budget, scope, strategic considerations need to be accelerate and should be phased out.
2. Analyze Customer Insights
Consumers are telling businesses about their wants, needs, and intentions through search queries and buying behavior. Businesses will miss great opportunities to connect & interact with customers, if they do not focus on listening, analyzing and stimulating these insights in real time. Digital marketing trend 2021 indicates that, quickly create a process, use platforms and leverage human resources to exploit consumer insights .
3. Improve content growth and quality according to Digital Marketing Trend:
First we discuss: More is not always good, especially when it comes to content. That’s why in any content marketing scaling strategy there must be a balance between growth and quality. If you’re putting a lot of effort into content, but publishing only one article per month, you’re missing out on a lot of opportunities to appear on search & social channels when compared to your effective competitors. more fruitful. Of course it makes no sense if you create a low quality content. Instead, look at what needs to be improve and implement to create quality content at scale.
4. Customers are looking for brands that offer online experiences
In a recent user engagement survey, Salesforce found 80% of customers believe the experience they have with a company is as important as its products & the services. Whether they’re connecting to an AI-powered bot, a customer service agent over the phone, or making purchases. Customers always expect their information to be stored & they will not have to start over every time they interact with the business.
5. Process automation:
Experts in SEO and Digital Marketing 2021 have said that simplifying tasks is not enough. The amount of consumer interaction is increasing, the volume of analytical data is increasingly overload. This is the reason, experts in digital marketing trend 2021 have affirmed that natural language processing & robotic process automation (RPA) are extremely necessary. This means empowering machines to not only perform if/then tasks, but to actually learn & get to know the customer as a human.
6. Authentic data is becoming more and more important
As Google is planning to phase out third-party cookies, similarly PPC & SEO experts are scrambling to strategize for a cookies-less future. In fact, 46% of experts say cookie amortization is their top communication challenge for marketing 2021. As behavioral analysis & advertising targeting becomes difficult, the value and importance of genuine data becomes increasingly apparent.
Experts in online marketing trends 2021, also identify the importance of planning to address questions of customer concerns, in terms of privacy, data storage & processing . Determine the value you can provide consumers in exchange for their data.
7. Product localization for Digital Marketing Trend:
The pandemic opens up insight into supply chain problems. Ernst & Young recently found 83% of consumers believe that the brand they choose to buy must match their values. This leads to a challenge for businesses to localize products to match user values. Those values can be reflect on banner ads, offers, email marketing, etc.
8. The combination of PPC & SEO
This partnership aims to harness the SERPs features & promote the brand’s most valuable products. For instance SEO data gives product teams a level of detail about customer preferences. Google rolling out the site experience update research showes that some industries are prepare for Core Web Vitals than others. This means Technical SEO will be a necessity, not an option. The synergy of SEO and PPC must go beyond sharing data. The current environment requires proactive planning & commitment to providing the best possible answers to each consumer’s needs, at every step of their buying journey.
9. Google’s Knowledge Graph about Digital Marketing Trend:
SEO marks a major shift from keyword-driven optimization over the years. As Google enhances searcher intent insights with its Knowledge Graph , it’s important for marketers and SEO experts to keep up the pace. We can’t optimize content without a basic understanding of what Google is looking for.
10. Change the way you work
Covid-19 has changed the way workers work outside the office. According to Adobe, the number of marketers working from home at least 1-2 days a week has skyrocketed from 28% to 80% between Q1 & Q3 2020. And contrary to concerns about work from home since it took place, 70% of businesses have reported productivity has remain stable & even improved. The pandemic forces businesses to innovate & solve problems quickly. Push us to overcome technological barriers and deliver content over the air. Marketing & other professional services are among the areas with the greatest potential for successful remote work in the future, according to McKinsey.
How to apply digital marketing trends 2021?
first let me tell you, the trends in digital marketing 2021 show us evolving & changing forms. There is no universal solution to Above all mentioned trends, but consider them and adapt them to your business. If you ask what the past year has taught us, the answer is the need to be agile in our approach to people technology, digital trends & you need to be prepare to respond to any changes. What market move happens next?
The article has updated the current latest digital marketing trends 2021, hopefully can help you have a multi-dimensional view & better apply it to the upcoming strategies for your business.